Tuesday, October 20, 2009

Children of the night


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This essay discusses rave culture by describing how a member performs their 'raver' identity online.

Why oh why can’t you just accept it? I’m a raver, not a f***ing drug addict! Yeah that’s right I do Es, I get plastered. Leave me alone, it’s my life, I think it’s sorted (DJ Hixxy & MC Storm, 2001).

Once an ‘underground’ youth subculture of the Gen X and Cold Gen Y age bracket in the 80s and 90s, the electronic music created by digital technologies that spawned the ‘rave’ scene and ‘dance’ culture still continues to assert its influence on youth culture and identity, on a global scale, to the present day.

The fandom created by this rave culture is evident in the continuous evolution of cultural, performative and local dimensions (de Kloet & van Zoonen, 2007) surrounding this rave and club culture community. Centred around a broad classification of ‘dance’ music with its many mutating sub genres, the idolisation of local and international DJs, as well as drugs, jargon, fashion, dance styles, and ideologies; the fans within this community discuss and ascribe to cultural elements which are neither static nor distinct for all ‘ravers’ as “rave, for the majority, is a ‘weekend’ culture of hedonism, sensation and escape” (Goulding et al 2002, p.263) that has now spanned two decades of youthful participation throughout Australia and around the world.

Fans in this community can be actively seen representing their raver identities in the Glowsticking.com (GS.C) website , dedicated to a particular prop used in the performative dance styles of rave culture, called ‘glowsticks’.

GS.C community members construct personalised profiles with the opportunity to blog, link to their existing websites, participate in various forum and chat discussions extending to Twitter and Facebook, and submit articles, photos and videos relating to rave/club culture. This allows the fan to express a representation of their identity online through a variety of textual and audio visual forms with others in the cultural community. For example, in the profile of a senior GS.C member, *+*Beautiful Starlite*+*, she states her interests in the ‘Personal Info’ section using jargon synonymous with rave culture:

Mixing Trance , Music Junkie (I love most EDM Genere's along with other Genere's) [sic], Learning new ways of Freehanding , Living Life To The Fullest, Loving As much As I Can, Laughing Till It Hurts, Smiling, and Just Being Me! P.L.U.R.R .o0o})i({o0o

Within the gallery and article submissions sections, GS.C members are able to upload personally created dancing tutorials, performative audio, videos and photos of themselves, friends and DJs at raves/clubs, and reinforce their online raver identities through attending GS.C’s ‘meet ups’ with others from the community, the outcome of which is documented on the GS.C website through photos and videos further establishing social proof of the community members’ cultural activism.

The online ‘narrative’ space GS.C provides, and the ‘techno’ music central to the performative rave culture are literal examples of how digital technology has shaped youth identity and social practices. This technological acculturation is noted by White & Wyn (2008) of Willis’ (2003) work:

“Young people creatively respond to electronically produced cultural products in ways that surprise their makers, ‘finding meanings and identities never meant to be there’.”



[1] Mixing refers to the audio mixing of various sound sources performed by a DJ to produce the effect of a homogenous and undisrupted sequential sound.
[2] Trance is a sub genre of dance music.
[3] Freehanding refers to a style of dance using glowsticks.
[4] P.L.U.R. is an acronym within rave culture that stands for Peace, Love, Unity and Respect.

For a full list of references click here

2 comments:

  1. Hi, I'm the founder of Glowsticking.com. Started it in 2002 when I was a junior in college.

    I would like to add that our narrative has evolved over time to support your premise that photos, videos, and postings provide social proof of "cultural activism". We view ourselves as a purer, idealized, less commercialized version of what many see as the rave scene being "today".

    One example is a strict prohibition against "battling" or competitive "dance-offs" at any raves, and prohibition against glowsticking in places such as high schools.

    Many articles and videos have been written and made over time by many different community members.

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  2. Thank you so much!

    I haven't had much time to work on my blog lately but I am glad that there are so many people who find the posts useful.

    Thanks again for reading,

    Maria

    ReplyDelete